A New Era of Samsung AI TV

A stunning OLED TV experience

*TV design may vary. Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia.

Top 4 Features

NQ4 AI Gen2 Processor

Our most intelligent 4K processor

OLED HDR+

Powerful OLED brightness and deep contrast

Motion Xcelerator 144Hz

Up to 4K 144Hz motion* for PC and Console gamers

Endless Free Content

Access free channels with Samsung TV Plus and more

NQ4 AI Gen2 Processor

Our most intelligent 4K processor

Think of the processor as the brain of the TV, and this is our most intelligent 4K processor. Using AI and 20 AI neural networks, it elevates content to near 4K quality. From streaming to gaming, it optimises both picture and sound, enhancing brightness, contrast, motion, sound and resolution - for a truly exceptional 4K experience.

NQ4 AI Gen2 Processor chip descends on the TV's main board and it lights up with waves of power surging from the chip to the rest of the TV.

Performance compared to 2024 QLED Q70D

*Upscaling may not apply to PC connection and Game Mode.

OLED

Pure blacks and bright whites from individually controlled pixels

Experience the magic of cinematic viewing, in your living room. Rather than using a backlight, OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast. Combined with Pantone validated colour accuracy, everything you watch comes to life in stunning realism.

OLED HDR+*

Powerful HDR OLED brightness for lifelike picture detail

Experience stunning detail on your OLED screen. With powerful HDR OLED brightness levels, revel in bright highlights, impeccable blacks, and incredible depth. See every scene come to life with remarkable clarity and precision.

*OLED HDR applicable to 48".

Smart TV powered by Tizen*

Your favourite apps on the best-selling Samsung Smart TV**

Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps*** - all in one place. Not sure what to watch? Our easy-to-use and customizable Smart Hub platform gives you personalized recommendations.

*Samsung account required to access our network-based smart services and apps. **Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia. ***Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

Endless Free Content

Access over 800+ free channels

Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added,
there’s always more to explore.

*Channel number correct as of May, 2024. Downloading apps, signing up, and logging in may be required to access channels provided by third-parties. *Requires Samsung account.

Samsung TV Plus

Entertainment for every day. Always for free.

Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show, Narcos, and Mad Men. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.

*Samsung account and internet connection required.

Picture Quality

Samsung NQ4 AI Gen2 Processor works behind layered screens. When the processor powers on, the effect ripples through the layered screens to optimize the picture at the forefront. The details of a mountain side, rocks in a creek and shoes of a runner in a scene are upscaled to great clarity.

4K AI Upscaling

Watch in glorious 4K, even if it wasn't filmed that way*

From news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 20 neural networks, our TV intelligently analyses images and restores detail for a stunning visual experience.

*Upscaling may not apply to PC connection and Game Mode.

Real Depth Enhancer

Depth perceived just as a person’s eyes would

Real Depth Enhancer adjusts the foreground contrast to mirror how human eyes process depth. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would.

* Viewing experience may vary according to types of content and format.

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Design

Elegantly minimal, from all sides

Achieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile, it has been delicately crafted to blend in with your home.

Sound

Dolby Atmos®

Cinematic sound reimagined with Dolby Atmos and your TV's 8 speakers

Dolby Atmos delivers a sound experience that you can feel all around you. It works with the TVs 8 built-in speakers to create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you.

Object Tracking Sound Lite

Sound that tracks the action on-screen

Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.