iPhone 17 is Almost Here: What We Know So Far About Apple’s Next Big Release

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The buzz is building again. Apple is preparing to unveil its brand-new iPhone 17 lineup at its “Awe Dropping” launch event on September 9, 2025, and the rumours swirling around this year’s devices are bigger than ever. Whether you’re a day-one buyer who loves being the first to get the latest tech, or you’re planning a Christmas upgrade, the iPhone 17 family looks set to deliver something for everyone.

At Netgear, we know how important early information is when planning your next upgrade. That’s why we’ve put together this round-up of the latest news, leaks, and expectations for the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. And if you want to make sure you don’t miss out, you can register your interest now using our simple form below.

A New Generation of iPhone

Apple’s iPhone has come a long way since its debut in 2007. Every year brings refinements in design, new technology, and bold ideas that set the standard for the industry. The iPhone 17 is expected to continue this tradition, with slimmer designs, brighter displays, and punchier performance across all models.

But the real talking points this year? Colour options, model variety, and stock availability.

Four Models to Choose From

Apple is sticking with four distinct models in the iPhone 17 family, each aimed at a slightly different type of user:

• iPhone 17 – The standard model, perfect for everyday users who want a reliable iPhone experience.

• iPhone 17 Air – The ultra-thin newcomer, designed to be lightweight, portable, and stylish.

• iPhone 17 Pro – Aimed at power users, with professional-grade performance.

• iPhone 17 Pro Max – The ultimate iPhone, with the biggest screen and battery life.

Each model will come with multiple storage options (128GB up to 1TB, depending on the model), giving buyers flexibility to match their budget and usage.

The Colours Everyone is Talking About

One of the most exciting parts of this year’s leaks has been the expanded colour palette. Apple looks set to play with a wider range of tones, giving buyers more personality in their choice. Here’s what’s rumoured for each model:

iPhone 17 (Standard Model)

• Black

• White

• Steel Grey (a modern twist on the classic Space Grey)

• Green (a fresher, more saturated shade)

• Purple

• Light Blue

This feels like a return to Apple’s fun side, colours that are youthful, vibrant, and likely to be very popular with first-time buyers.

iPhone 17 Air

• Black

• White

• Light Blue (similar to the MacBook Air “Sky Blue”)

• Light Gold (“Gardenia” finish, pale and metallic)

The Air seems to be Apple’s play for those who want an elegant, fashion-forward phone. Expect these colours to match closely with the MacBook Air lineup.

iPhone 17 Pro and Pro Max

• Black

• White

• Grey (likely close to the current Natural Titanium finish)

• Dark Blue (similar to the iPhone 15 Pro’s Blue Titanium)

• Orange (the wild card – a bold, bright finish that could be the first of its kind on a Pro model)

The Pro and Pro Max colour range shows Apple experimenting with bolder choices while still keeping the professional, understated shades. The orange in particular has divided fans online, some love it, others hate it. Either way, it’s guaranteed to be a talking point.

When Can You Buy the iPhone 17?

Apple will officially announce the iPhone 17 lineup on September 9, 2025, at its annual keynote event. Pre-orders are expected to open shortly after, with the first wave of stock arriving mid-September.

But here’s the catch: stock at launch is always tight. Early buyers may pay a premium, and certain colours or storage sizes can sell out within hours. For anyone who prefers to wait, Christmas is another common upgrade season, prices may settle slightly, and more stock will be available.

That’s why we’re asking customers registering interest to let us know when they’re thinking of buying: on release day, within the first month, or later in the year. This helps us plan stock better, and helps you avoid disappointment.

What Makes the iPhone 17 Different?

While Apple has kept most specs under wraps, industry insiders suggest some big improvements across the lineup:

• Design: Slimmer bezels and a lighter body, especially on the Air model.

• Performance: A faster A19 chip with better energy efficiency.

• Camera: Upgraded sensors and improved low-light performance on Pro models.

• Display: Brighter OLED screens with smoother refresh rates.

• Battery life: Small but important gains, especially for the larger models.

In short, the iPhone 17 should feel faster, sharper, and more refined, no matter which version you choose.

Why Colours and Timing Matter

It’s not just about specs anymore, the iPhone has become a lifestyle choice. Many buyers pick their device based as much on how it looks as what it does. That’s why Apple’s colour line-up is so important.

For example:

• Students and younger buyers may gravitate toward Green or Light Blue.

• Professionals might stick with Black or Gray.

• Early adopters who want something different may go straight for the Orange Pro.

And then there’s timing. Do you want the prestige of holding the new iPhone the week it launches, or do you prefer to wait until the Christmas season when prices stabilise? Both choices are valid, but planning ahead ensures you get the model, colour, and storage you actually want.

Financing and Upgrade Options

We also know that not every customer wants to pay upfront, especially for the Pro Max models that can go well over the £1,000 mark. That’s why we’re reminding customers that we can arrange monthly payment plans through Finance.gi, making it easier to spread the cost over time.

When you register your interest, you can tick a box to let us know if you’d like more information about financing.

Online Reactions

Leaks have already sparked big debates online:

• Some Reddit users have called the Orange Pro “ugly”, others are excited to finally see Apple experiment with a bold new shade.

• The Light Blue standard iPhone 17 is expected to be hugely popular, with some fans disappointed it won’t be on the Pro model.

• The Air colours are drawing comparisons to the MacBook Air line, suggesting Apple is aligning design language across devices.

This kind of reaction shows just how personal the iPhone buying decision has become.

Should You Buy at Launch or Wait?

This is the big question for many people. Here’s a balanced view:

• Buy at launch if…

  • You love being first.

  • You don’t mind paying a slight premium.

  • You want maximum bragging rights and to enjoy the new features right away.

• Wait for Christmas if…

  • You’d like a wider choice of stock and colours.

  • You’re hoping for bundle deals or gift promotions.

  • You’re happy with your current device for a few more months.

Register Your Interest Today

The iPhone 17 is shaping up to be one of Apple’s most interesting launches in years. With new models, new colours, and a huge event planned for September 9, the countdown is officially on.

To make sure you don’t miss out, we’re inviting you to register your interest with us today. It only takes a minute to fill out the form:

• Choose your preferred model and storage.

• Tell us which colour you’ve got your eye on.

• Let us know when you’re planning to buy — launch day, first month, or Christmas.

• Tick the box if you’d like information on financing options.

This helps us secure the right stock, and it helps you get your iPhone 17 as soon as it’s available.

Final Thoughts

Apple’s “Awe Dropping” event is just around the corner, and the leaks suggest the iPhone 17 will bring together style, performance, and bold new choices in colour. Whether you’re a launch-day loyalist or planning a Christmas treat, the key is to plan early.

We’ll be following the announcements closely and will update our customers as soon as official details are confirmed. Until then, make sure your name is on the list — because if history has taught us anything, the most popular colours and models won’t stay in stock for long.

Register your interest below and be the first to know when the iPhone 17 arrives in Gibraltar.