March 04, 2024

Embracing Sustainability: A Partnership to Recycle Old Phones and Plant Trees


In an era where technological advancements seem to leapfrog every day, the problem of electronic waste (e-waste) has become a pressing concern. The rapid turnover of electronic devices, particularly smartphones, not only burdens our environment but also poses significant challenges in their disposal. Recognizing this, Netgear Ltd is proud to announce an initiative with Kindred Group aimed at tackling this issue while making a positive impact on the environment.

Our initiative revolves around two primary objectives: recycling old phones responsibly and contributing to reforestation efforts through tree planting. Through this collaboration, we are not only minimizing the harmful effects of e-waste but also actively working towards a greener future.

Recycling Old Phones Responsibly


Electronic waste, including old phones, contains hazardous materials such as lead, mercury, and cadmium, which can leach into the soil and water, causing severe environmental damage and health hazards. To combat this, we ensure that we dispose of the phones following Gibraltar's WEEE Regulations.  

The Kindred Group found itself with a surplus of phones that were no longer in use within the business. In a proactive move towards sustainability, they reached out to Netgear to explore the most eco-friendly method of disposing of them. Collaborating closely, we carefully assessed each phone to determine which ones could be responsibly disposed of and which ones had the potential for refurbishment and resale.

Through this meticulous evaluation process, we identified a selection of phones eligible for refurbishment. These devices were then refurbished to pristine condition, ready for resale. The proceeds on the valuation of these phones were reinvested into environmental conservation efforts. Specifically, we allocated these funds to the planting of 20 trees, contributing to our commitment to environmental sustainability.

This initiative exemplifies our dedication to not only minimizing electronic waste but also maximizing the positive impact we can have on the environment. By adopting sustainable practices in our operations and collaborating with like-minded partners, we strive to make meaningful contributions to a greener future.

Planting Trees for a Greener Tomorrow


Beyond addressing the issue of e-waste, our initiative extends its reach to reforestation efforts. For every old phone recycled through our program, a portion of the funds generated is allocated towards tree planting initiatives.

Trees play a crucial role in mitigating climate change by absorbing carbon dioxide, purifying the air, and providing habitat for biodiversity. By investing in tree planting, we are not only offsetting carbon emissions but also fostering biodiversity and enhancing ecosystem resilience.

Through strategic partnerships with local environmental organizations and communities, we aim to plant trees in areas that have been deforested or are susceptible to environmental degradation, thereby promoting ecological restoration and community engagement.

A Call to Action


As stewards of the environment, it is incumbent upon us to adopt sustainable practices and innovate solutions to address pressing environmental challenges. Our partnership with Kindred Group exemplifies our commitment to corporate social responsibility and environmental stewardship.

We invite individuals, businesses, and communities to join us in our endeavor to recycle old phones responsibly and contribute to reforestation efforts. By working together, we can make a tangible difference in preserving our planet for future generations.

In conclusion, our initiative to recycle old phones and plant trees stands as a testament to our dedication to sustainability and environmental conservation. Through collective action and collaboration, we can pave the way towards a greener, more sustainable future.

Join us in this journey towards a cleaner, healthier planet.